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The main purpose of Google Search is to hunt for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases.
It was originally developed by Larry Page and Sergey Brin in 1997.
Competitors of Google include Baidu and in China; and in South Korea; Yandex in Russia; in the Czech Republic; Yahoo in Japan, Taiwan and the US, as well as Bing and Duck Duck Go.
When Google was a Stanford research project, it was nicknamed Back Rub because the technology checks backlinks to determine a site's importance.
Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants.
It has been hypothesized, and, allegedly, is the opinion of the owner of one business about which there have been numerous complaints, that negative publicity, for example, numerous consumer complaints, may serve as well to elevate page rank on Google Search as favorable comments.
The algorithm computes a recursive score for pages, based on the weighted sum of the Page Ranks of the pages linking to them.
Google Search also provides many different options for customized search, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit and time conversions, word definitions, and more.Prior to Universal search, a standard Google search would consist of links only to websites.Universal search, however, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results page.The particular problem addressed in The New York Times article, which involved Decor My Eyes, was addressed shortly thereafter by an undisclosed fix in the Google algorithm.According to Google, it was not the frequently published consumer complaints about Decor My Eyes which resulted in the high ranking but mentions on news websites of events which affected the firm such as legal actions against it.